Delivering Adwords leads at 66% less than the industry average...
Tasked with creating a online marketing strategy that would drive the business forward and provide high quality sales and hire leads, Inspira Digital talked directly to the management team of Ice Magic to gain an understanding of their business & products (were a strong believer in you can't market what you don't understand).
Based on our discussions we took a look at the market place, analysed the online competition and search channels and produced an effective online marketing strategy, which preserved Ice Magics natural search standing but also indicated Google Adwords could be very fruitful for the company.
Inspira Digital designed an Adwords campaign with 7 Ad groups targeting unique search markets relating to Ice Magics core audience. Backed up by a landing page and enquiry form we then targeted high quality traffic to each one. You can take alook at the results here.
