Since migrating Symprove to a Shopify 2.0 storefront we have supported them through a period of significant growth that has resulted in a 30% increase in turnover.
Founded in 2002, Symprove is an award-winning gut health supplement company. They are recommended by scientists and experts and have helped hundreds of thousands of people improve their gut health.
We began working with Symprove in 2022 with the launch of their new Shopify 2.0 storefront. Since moving to the new storefront we have continued to support their online marketing through multiple initiatives, from two brand updates to continuously optimising their purchase journey. This has resulted in a period of significant growth that has resulted in a 30% increase in turnover.
One such implementation of their free-gift promotion.
94% of customers report a positive difference to their gut health after 12 weeks of consistent use.
Some customers notice significant improvement within the first few weeks of trying Symprove, but for others, it can take up to 12 weeks of consistent use. The challenge is asking new customers to commit to a 12-week pack from the start. Symprove aimed to enhance the appeal of their 12-week subscription pack by introducing a compelling free-gift offer. The objective was to boost conversion rates while reinforcing the value of long-term gut health investment.
However, implementing this promotion necessitated careful planning to ensure seamless integration into their digital experience without disrupting existing customer journeys or compromising brand aesthetics.
Working in close partnership with the client, the Inspira team assisted with the design and deployment of the free gift offer. This collaboration involved:
By introducing a free gift with the 12-week pack, customers were rewarded for committing to Symprove for a longer term.
Customers who purchased a 12-week pack of Symprove received an exclusive free gift, including:
The free gift not only added value to the purchase but also aligned with Symprove’s holistic approach to well-being, further reinforcing the brand’s mission.
The promotion resulted in a significant uplift in conversion rate, moving the needle from 2.88% to 3.14%, marking a 9.1% uplift.
The introduction of the free gift offer resulted in a significant uplift in conversions. Key outcomes included:
Through working closely with the Symprove team to advise design and then execute the free gift offer, Inspira helped Symprove enhance customer acquisition and drive business growth. It shows how a well-structured promotional campaign, coupled with thoughtful digital implementation, can lead to meaningful improvements in conversion rates.
At Inspira Digital, we specialise in crafting high-performing digital strategies tailored to your brand's unique needs. So if you're looking to optimise your eCommerce experience and drive conversions, get in touch with us today.
