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Latest Insights

Regular thoughts & insight on the e‑commerce & Shopify universe from the most experienced Shopify experts team in the world. We cover everything from Shopify design & development, to technology & strategy.

E-Commerce Brands Shaping Our Future

Investing in brands that aim to keep sustainability in mind is a small way you can play your part in caring for our planet. We have put together a collection of e-commerce brands who make a commitment to ethical & sustainable practices.

Written by
Charlotte Slade
June 2, 2021

A Post Pandemic guide for Shopify store owners.

As the world begins to emerge from lockdowns and economies tentatively reopen, we review what impact the pandemic has had on the digital space and consider what the future may hold for Shopify Store owners.

Written by
Luke Green
April 8, 2021

How we improved Adelante's Shopify Theme speed by more than 80%

We’ve been helping Adelante since we revamped their theme back in 2018. In this article I take a technical deep dive into how the development team tackled optimising site speed.

Written by
Tom Bedford
March 5, 2021

Multiple discounts on Shopify, solved

How to solve multiple discounts on a single order when working with Shopify Basic, Shopify and Shopify Advanced Vendors.

Written by
Cristina Alemany
February 3, 2021

Demystifying site speed for Shopify store owners.

Let's face it, slow sites are frustrating to use. Customers now simply expect a fast and frictionless online experience, but what exactly is ‘slow’ and how do you address it within your Shopify Store?

Written by
Luke Green
January 28, 2021

The Trade Orders Shopify app gets a fresh coat of paint for your B2B customers

Our Shopify Trade Orders app was developed with the simple goal of creating a frictionless trade checkout solution for your B2B customers.

Written by
Mike Fryers
January 8, 2021

This wasn't the 2020 vision anyone expected...

2020 will go down in history as a big year, not just because the world woke up to the very real threat of a global pandemic, but also because it has set a chain of events underway, likely to echo throughout our futures for years to come.

Written by
Luke Green
January 1, 2021

Carefully curated Shopify Plus experience for CellarStash's wine loving customers

CellarStash started the year with the ambitious goal of partnering with a wide range of independent wineries and bringing all of their products together within one marketplace.

Written by
Mike Fryers
December 9, 2020

The subtle art of guiding your visitors to your product page and beyond

Carefully considered design decisions can draw your visitors' eye to where you want them to look. When applied correctly this can be a very powerful tool.

Written by
Mike Fryers
November 4, 2020

10 Beautiful eCommerce Website Designs

Online shopping has seen a phenomenal increase in size and popularity which means the pressure is on for merchants to make their store stand out.

Written by
Charlotte Slade
June 1, 2020

A (re)cap of all the great (re)unite features now available or coming to Shopify in 2020!

Shopify's 2020 (re)unite was packed full of great new features for merchants.

Written by
Luke Green
May 29, 2020

Taking your Shopify Store Cross Border in 2020.

Expand your store across borders with an experienced Shopify Partner

Written by
Luke Green
January 20, 2020

Five Ps for how to grow your commerce business, without losing your mind.

Over the last 10 years we’ve worked 100s of commerce businesses and it’s provided us with some unique insight. Here’s a peep into the…

Written by
Luke Green
November 6, 2019

Headless Shopify, when separating your front end from your back end, actually makes sense.

Learn more about why & how we chose this route for Cadline.

Written by
Luke Green
June 27, 2019

Modernise your B2B commerce operation & prepare for the next 10 years of growth, on Shopify.

Want to improve operational efficiency and increase turnover? read on…

Written by
Luke Green
June 24, 2019

How we ‘make sense’ of great client relationships at Inspira.

We’ve worked with 100s of people and their businesses over the past 10 years and what I’ve learnt is that success and failure of every…

Written by
Luke Green
October 17, 2018

How Animation can Increase User Engagement and Conversion Rates

Animation is often misunderstood and criminally neglected. In a world where statistics rule, and conversion is king, animation is often…

Written by
Mike Fryers
August 8, 2018

Design is product, product is design...

Building your entire product from a design-centric philosophy could give you significant advantages against your poorly designed competition.

Written by
Luke Green
April 8, 2013

Inspira Digital's client Daisy Park wins best newcomer south west at the 2011 gift retailer awards

After being nominated last year Daisy Park have finally secured the coveted top spot, picking up the prestigious award

Written by
Luke Green
January 9, 2012

The benefits of being a fully engaged and integrated client...

Most successful business leaders realise early on that the "do everything yourself" approach can quickly stifle your businesses growth.

Written by
Luke Green
September 26, 2011

Inspira Digital welcome agape volunteers to the fold...

A great opportunity to not only do some great creative work but also support an up and coming charity.

Written by
Luke Green
May 9, 2011

What's the advantage of a professionally managed adwords campaign?

We took the reigns of a client's modest daily spend and in less than a month their return on investment had increased by 286%.

Written by
Luke Green
March 24, 2011

Cost effective online booking for B&B's, guest houses & single holiday lets

Creating a budget holiday letting solutions aimed at small business.

Written by
Mike Harding
February 7, 2011

Inspira Digital, our story - so far...

Inspira Digital came together as a company in April 2008 and was formed from the strong belief that a successful web company should offer a well rounded and connected service.

Written by
Luke Green
February 5, 2011

The internets running out of places, what the hell does this mean and should we worry about it?

So is the internet going to suddenly disappear in a delayed Y2K armageddon puff of smoke? Well no but there could be problems.

Written by
Luke Green
February 4, 2011

Research suggests users prefer mobile enabled websites over downloading apps

Mobile is without a doubt getting a bigger share of the market, more so as devices get easier to use and mobile broadband more ubiquitous. With is in mind surely you'd be mad not to have an approved application on iTunes or the Android app store?

Written by
Luke Green
February 1, 2011

If you haven’t gone mobile yet, now is the time to do so....

The growth figures for mobile are pretty epic, here are some headline facts.

Written by
Luke Green
March 5, 2010

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