Regenerus Labs came to Inspira with a brief for a custom Shopify project. This B2B platform would provide testing kits to healthcare practices, with separate user experiences for practice admins, for practitioners, and for patients.
It would need to handle sensitive data securely, as well as syncing seamlessly with Regenerus Labs’ own bespoke CRM.
The end result delivered a bespoke B2B solution for healthcare diagnostics, taking full advantage of Shopify’s best-in-class checkout system, as well as providing internationalisation tools.
Regenerus Labs is an on-demand diagnostics centre. They deliver an invaluable service to healthcare providers – granting easy access to world-leading laboratories, and supporting over 300 different types of diagnostic testing.
The brief was to build a portal where healthcare practices – and their associated practitioners – could purchase the required testing kits for their patients, as well as replenishing stock for their clinics.
Regenerus founder Justin Price approached Inspira for help in setting up a B2B Shopify sales platform for Regenerus Labs.
The brief was to build a portal where healthcare practices – and their associated practitioners – could purchase the required testing kits for their patients, as well as replenishing stock for their clinics.
This meant the platform would need to feature different levels of access:
Public view is the default interface of the website, with a limited overview of Regenerus Labs, its products, and services. As a B2B website dealing with registered users, the majority of content should be hidden until an approved user logs in. New visitors will have the option to register their practice however, by providing credentials such as certification and insurance – and pending approval, will then be able to log in and interact fully with the site.
Practice admins should be able to create and manage account information on a practice level, as well as viewing and managing all information available on a practitioner level.
Healthcare practitioners would then have accounts linked to their specific practices. Each practitioner would be able to view the details of any patients assigned to them, as well as being able to:
It was clear to us early on that this unique brief was going to require a clever and well-crafted Shopify solution!
Here’s how we approached it…
Every Inspira project begins with a workshop phase – allowing us to brainstorm ideas with the client, as well as analysing plans, identifying key features, and addressing any potential pressure points.
The Regenerus Labs store would differ from other B2B ecommerce solutions in a number of respects – in addition to its multiple levels of access, the most unique requirement was that each order had to be assigned to a patient. To solve this, we ended up designing a wholly unique purchase journey – that utilised a feature referred to as the patient order sheet.
Here’s how the patient order sheet works:
So what happens in the latter case – when the practitioner specifies that the patient should pay for the test themselves?
Naturally, the patient won’t be looking at the same screens and data that the practice admin or practitioners do. Instead, we built a third user path: an entirely distinct and separate patient purchase journey.
In this scenario, the patient will receive an email informing them that the order is placed, and is ready for their payment. They can then follow a link to view the order, confirm the test, and pay – using the flexible and secure Shopify checkout.
In order to handle all this unique custom functionality, we realised that we would need to build the client a bespoke Shopify app that integrated seamlessly with their CRM. Specifically, the CRM would have to handle information related to:
Our Inspira developers crafted a bespoke integration model – which synced all of this data from the client’s CRM to Shopify. Vice versa, orders made through Shopify would push data back to the CRM too, for seamless integration.
As the system would be dealing with medical records and other sensitive data, we also took care to ensure that each practitioner could only view the information that was assigned to them by their practice admin.
Practitioners would then have easy access to their full list of patients, as well as any orders placed, and also the associated test results.
Regenerus Labs were keen to cater their services to clients all around the world.
However, healthcare regulations vary greatly from one country to the next – so careful attention had to be given to how the Regenerus platform would handle its international traffic.
Inspira deployed a custom solution to open this platform to international B2B clients. We created a system which would show or hide products, depending on the shopper’s location, and fully in-sync with Regenerus’ own bespoke CRM.
As a result, visitors from the UK will only see testing kits which are applicable to UK healthcare. Other products are only available to visitors from the EU, or the rest of the world – while some testing kits are universal, appearing to all Regenerus Labs customers.
In addition to the above features, we also built in some handy extras to help Regenerus get the very most out of their custom B2B Shopify platform. For example:
This project involved a lot of moving pieces – including multiple accounts with varying levels of access for each customer, and the streamlined management and syncing of complex, sensitive information.
After some hard work and out-of-the-box thinking, we are delighted to report that the end result was a huge success!
Our Shopify B2B platform for Regenerus Labs delivered a bespoke and bullet-proof CRM integration, seamlessly handling the day-to-day data of practices, practitioners, products, patients and orders.
The slick custom-designed interface of the public facing portal made for smooth purchase journeys, with a simple and streamlined user experience, and a clear delineation of data between user-determined access levels.
The client, Regenerus founder Justin Price, was thrilled with the results – this is what he had to say
"We have been using Inspira Digital since 2018 and have invested significantly in our business tech resources. Inspira have been incredible with their technical capability, customer service and account management. I have no hesitation in recommending them."
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Here at Inspira, we relish the opportunity to create something truly unique for our clients. Would your business benefit from a bespoke Shopify platform? A custom platform that will clearly set you apart from – and ahead of – the competition?
Talk to us today for all your custom Shopify needs… and we’ll be glad to let you know what we can do to help your business thrive in the ecommerce landscape.
