Multicurrency Subscriptions
In the latest Recharge service update, the company has revealed a new feature that could be a game-changer for international stores looking to offer product subscriptions.
The concept is simple and effective: Rather than always wooing one-time customers, the Recharge subscription feature allows you to sign them up for automatic repeat purchases. This system will make immediate sense to any companies selling consumable goods, and some of the big names already using Recharge include Brewdog, Symprove, and My Family Vets.
It was not long ago that we shared our last article talking about Recharge – and specifically, the power they can give to online sellers through the implementation of their product subscriptions feature for Shopify.
In our own work, we have had a lot of success setting up Shopify product subscriptions for our clients. But until now, there was still one thing we just couldn’t do for them…
The Multi-Currency Subscription Issue
Here’s the problem: Recharge’s product subscriptions were just not compatible with Shopify’s currency conversion system.
Shopify is generally very flexible when it comes to currencies. Particularly since the introduction of Shopify Markets last year, the added multi-currency features meant that you could open a store in whatever currency you preferred to work in – yet still allow your customers to browse and check out in their own local currency. You didn’t even need to think about it, and it made running an international online store a breeze.
However, that same fluidity did not extend to product subscriptions, like those implemented by Recharge.
And so while Recharge were able to add the functionality to allow customers to sign up for product subscriptions, that customisable currency feature was lost, and the displayed values reverted back to the store’s default currency. It was an unfortunate gap in an otherwise seamless service – and potentially with negative ramifications for your business. For example, this result could be off-putting for customers who then had to deal with a perhaps unfamiliar currency and potentially worrying about fluctuating conversation rates between one payment and the next.
Thankfully though, the latest Recharge update addresses this issue directly.
Introducing the New Recharge Currency Feature
We are thrilled to see that Recharge have now offered a new update including full integration of multi-currency support into their product subscription service. And here at Inspira, we are now ready to install that same functionality into your Shopify storefront.
The roll-out of this feature is likely to be marked by a boost in customer confidence, and it will allow your store to feel local and immediate to customers all over the world. When customers have greater certainty over the amount they’re paying for their ongoing subscriptions, you are likely to see a reduced subscription drop-off too.
We are thrilled to see that Recharge have now offered a new update including full integration of multi-currency support into their product subscription service.
In an update announcing the new feature added to their Shopify Checkout Integration (SCI), Recharge commented:
“From the very beginning, we understood that merchants wanted a unified experience. While simple on the surface, selling in multiple currencies can add a lot of complexities to merchant operations. A unified configuration tool can prevent unnecessary errors and losses.”
The new system is easy to apply, as it “seamlessly and automatically” brings subscription currency configurations in line with the rest of the merchant’s store. With this new Recharge functionality, both merchant and buyer will be able to interact fluidly with both seeing the figures on their screen in the currency of their choice – and even in the case of product subscriptions, customers will continue to see the ongoing price listed in the same currency that they selected at check-out.
Recharge’s multi-currency feature will integrate with your Storefront, your Customer portal, Merchant portal, into API resources, and additionally, it integrates seamlessly into email notifications – also including into automated marketing systems such as Klaviyo.
What Multi-Currency Support Means for Online Retailers
When you’re running an online retail business in the 2020s, failing to offer multi-currency support just doesn’t look good. Consumers have more choice than they ever had before, with rival companies offering faster, cheaper, or free shipping… incentives for return or subscription customers… and shopping experiences that can be tailored to any language and any currency.
There was a time when the businesses who offered these sorts of features were noteworthy. Now, it’s the businesses who don’t offer them who are noteworthy.
With this new Recharge multi-currency feature for product subscriptions, here at Inspira we are happy to report that we’re able to fully integrate state-of-the-art multi-currency support into your Shopify subscription store today – to help you ensure that you’re reaching a truly global audience, while streamlining your book-keeping, and minimising the number of abandoned carts or subscription cancellations due to customers’ currency concerns.
With this new Recharge multi-currency feature for product subscriptions, here at Inspira we are happy to report that we're able to fully integrate state-of-the-art multi-currency support into your Shopify subscription store today.
Recharge have also promised that they have more features still to come. They’re working on an Affinity customer portal theme, for example, to be rolled out fully-equipped with multi-currency and multi-language support. And as the tools available to us evolve, so do we – so watch this space for news, and we’ll always keep you up to date on the best features available to you and your business.
