Fashion Brands
Shopify and fashion go together like bread and butter.
We don’t need to tell you that – just look at the countless numbers of fashion brands and retailers already doing huge business through Shopify ecommerce stores. The question to ask yourself though, is What are you going to do to stand out from the crowd?
Shopify is known for its reliability, for its capacity to handle massive volumes of sales, but crucially, also for its impressive potential for unique store customisation. And we’re going to let you in on a little secret here: most of the fashion brands on Shopify are not using the platform to its full potential.
There are so many powerful tools and features built into the Shopify engine – but as experienced Shopify agents, we are constantly spotting missed opportunities, and untapped potential.
So that’s why we decided to put this guide together… detailing some of the powerful apps and features that you could be putting to use, as you build your own fully-equipped Shopify fashion outlet.
Key Features for Selling Clothes and Fashion Items on Shopify
You see, it’s all about the apps. So without further ado, let’s talk you through some of the top features in the Shopify tool kit, which you’ll be able to put to use in building your own bespoke fashion store.
“Complete the Look” with Shopify Bundles
Very often when shoppers turn to online stores for their fashion purchases, they’re looking for more than just one item. They could be shopping for an outfit for a special event… or even a whole new seasonal wardrobe.
Shopify will help you capture larger orders by using the Shopify Bundles app. This way you can group whole outfits together for “Complete the Look” functionality, and it’s a great method for boosting your average cart value.
Seasonal Offers
Nothing changes with the seasons quite like fashion does. So any ecommerce fashion store that isn’t constantly evolving its stock, is going to get left behind fast! But don’t fear, Shopify has all the tools to ensure you’re always in step with the times.
Whether you’re offering introductory deals on incoming trends, or clearance offers on last season’s must-haves, your Shopify fashion outlet will have access to powerful tools for customising and implementing seasonal offers.
Perennial sales like Black Friday and January Sales can even be automated far in advance, to ensure seamless transitions between the seasons.
Quick Payment Options
In addition to managing all kinds of custom offers and bundles, Shopify will let you grease the wheels of commerce by making the actual transaction as easy and friction-free as possible.
Google Pay, Apple Pay, and other top payment platforms are all supported. Customers can even buy directly from your product listing pages, helping you to capitalise on those in-the-moment impulse buys.
Financing Options via Klarna
In addition to Shopify’s streamlined payment process, your fashion store will also have access to more advanced financing options via the Klarna app. This can be hugely appealing to online fashion shoppers – for example, with the option to order now and pay in 30 days, would-be buyers can try on items at home before they commit to a purchase. Or in the case of pricier items or carts, you can let your customers spread the cost across multiple instalments.
Offering financing options will make your Shopify fashion store more accessible to a wider audience, and this tactic typically works well to boost your total sales volume as a result.
Shopify and Fashion Sales – Things to Know
While Shopify is a fantastic platform for fashion brands and retailers, not least due to the availability of apps and features like those above, there are still some “best practices” to keep in mind – and which will help you to maximise the reach and sales of your Shopify fashion store. For example:
Product Discoverability
One of the key considerations in fashion ecommerce is making sure your would-be buyers can easily find the products they’re looking for on your online store.
Clear navigation and well-structured collections are the way to do this, combined with advanced search tools and product filters. Additional features like cross-selling and product recommendations (either on item listings, or at point of sale) can then further help to connect your customers with items that will interest them.
All of the necessary tools are available in Shopify’s native functionality, and we have successfully helped many clients to set them up in the past.
Address Your Customers’ Key Concerns
When designing a Shopify fashion store, it’s important to consider what your customers’ key concerns might be.
For example, first-time buyers may want reassurance when it comes to your business or your products – so for this we recommend incorporating social proof, or embedded reviews from reliable sources such as Trustpilot. Services such as Yotpo will allow customers to leave their reviews along with their own product photos, and this can also help to boost trust.
Additionally, many customers will expect to see clear and transparent details about your returns policy, before they commit to buy – so having this information clearly displayed on product pages will further help to increase trust and credibility.
Fashion Brands We’ve Worked With on Shopify
Our experience in the world of ecommerce for fashion is extensive, and over the years we have helped many fashion brands and retailers to set up powerful Shopify stores – to better serve their clients at the same time as reaching more customers than ever before.
For example, you can see full accounts of the work we did for Saltrock and Dryrobe over on the Portfolio section of our website.
Alternatively, browse through the following fashion ecommerce stores to see some of the other work we’ve done for clients in this industry:
- Saltrock (www.saltrock.com)
- Manière De Voir (www.manieredevoir.com)
- DropDead (www.dropdead.world)
- Dryrobe (www.dryrobe.com)
- Gymshark (www.gymshark.com)
- Lounge Underwear (www.lounge.com)
- Arabella London (www.arabellalondon.co.uk)
Do you have ideas for features not included here? Just let us know what functionality you want to see in your own fashion ecommerce store, and we’ll be glad to build it for you.
Let’s Sell Your Fashion Wares on Shopify
Here at Inspira, we know that every brand is built differently. There’s no one-size-fits-all solution to online sales, and that’s why we always take the time to get to know our clients, their businesses, and their needs. So we want to hear from you!
Talk to us today about arranging a no-commitment conversation with one of our ecommerce experts.
We’ve highlighted just some of the fantastic features that Shopify offers for fashion brands and retailers, and we have already worked with numerous high-profile clients to boost their sales and revenue through the implementation of sophisticated, state-of-the-art Shopify fashion stores. Now let’s do the same for your business.
