Cosmetic Brands
Shopify is the world’s leading platform for building and running effective ecommerce stores – and in this guide, we want to talk about using Shopify to sell health, beauty and skincare products.
If you want to start selling makeup, beauty products and cosmetics on Shopify, then be aware – while it’s simple to set up and use a Shopify store, you are far from the only brand to have the idea! In fact, Shopify hosts some 32,000 beauty and cosmetics stores, and so in order to stand out from the crowd, we cannot understate the importance of planning.
More specifically, Shopify offers its users a wide range of powerful tools and features… and you might be surprised how many sellers fail to take full advantage of them!
So let’s talk about how your Shopify cosmetics brand can make best use of the platform – with this guide to the most powerful features for selling cosmetics and beauty products on Shopify.
Key Features for Selling Beauty and Cosmetics Products on Shopify
Subscription Products
Shopify’s smart subscription tools are an excellent asset for any business selling perishable or consumable products. So it’s a perfect fit for cosmetics – rather than chasing after one-time sales, you could invite your customers to sign up for monthly or quarterly refills across a wide range of products.
Subscriptions are a clever way to transform your Shopify cosmetics store into a cosmetics community.
Quiz
Cosmetics and skin care products are a very personal thing: from beauty products that match complimentary colours and skin tones, to specific treatments and conditioners, vegan or hypoallergenic products, and so on. If you want to build a community of returning customers around your Shopify cosmetics store, a great way to start would be by getting to know your visitors better.
Shopify has the functionality to run quizzes for your customers, and incorporating these into your signup or membership schemes can help your store to build greater customer satisfaction – and loyalty.
Bundles
When buyers find the right retailer for their cosmetics needs, they’re likely to want to make multiple purchases. So a good way to get that ball rolling would be by offering packages of items that are usually bought together – potentially even with “starter kit” or “gift box” discounts.
Shopify has a tool for exactly this: Shopify Bundles makes it incredibly easy to set up custom collections and multi-buy bundles in your Shopify cosmetics store, a sure-fire way to boost your average cart value.
Members with Benefits
When you move your online cosmetics store to Shopify’s ecommerce platform, you will be able to take advantage of a handy suite of tools for running membership programmes and loyalty rewards. For example, when users join your members’ club, or perhaps sign up to your newsletter, you can reward them with special discounts or early access to new products.
Membership schemes are an effective way to reward purchases, and keep your customers coming back for more.
Seasonal Offers
Shopify will also allow you to take full advantage of some advanced tools for scheduling – and even automating – sales.
This means your seasonal offers can be set up far in advance. For example, design your Black Friday and January Sales now, set your included items and their discounts, and then schedule the sale to automatically switch on at a date of your choice. You can also use this tool to prepare your Shopify cosmetics store for all kinds of other seasonal offers – such as Valentine’s Day or Mother’s Day, for example.
Easy Payments
Crucially: Shopify makes it easier than ever for your customers to complete their purchase with you.
All major forms of electronic payment are accepted, including seamless integration of payment platforms such as Apple Pay and Google Pay. You can take advantage of Shopify’s powerful one-page checkout features, and your visitors can even make purchases directly from the products page – reducing all friction from the customer journey.
Cosmetics Brands We’ve Worked with on Shopify
We mentioned above that there are thousands of stores already selling makeup and cosmetics on Shopify. So we suggest you use this to your advantage!
When planning your perfect Shopify beauty store, be sure to do your research. Refer regularly to these existing sites in order to see how other brands are making use of the wide variety of features available to Shopify users. You could think of them as competition… or you could see this as a golden market research opportunity.
Here at Inspira, we have worked already with countless brands on Shopify, and amongst them we are proud to present a number of bespoke ecommerce stores that we have developed with brands offering cosmetics, makeup, beauty, skincare and health products.
For example, take a look at the following Shopify stores we’ve worked on with past clients. See if you can spot some of the dynamic features listed above, here put to powerful use in cosmetic sales.
Let’s Sell Your Cosmetics and Beauty Products on Shopify
Our experts at Inspira have the experience and the know-how to give your cosmetics brand or retailer the ultimate head-start on the world’s leading ecommerce platform.
We have already worked with plenty of cosmetics, makeup and skin care stores on Shopify, and we would be glad to get you set up with your perfect Shopify store too.
Contact us now to arrange a no-obligation meeting with one of our expert Shopify advisors.
Let’s talk about putting these powerful ecommerce tools to use for your Shopify cosmetics business.
