Winter 2024
Right on cue, Shopify has just released their new Winter Editions for 2024, and there is a lot to be excited about for Shopify store owners. So, let's take a look at some of our highlights.
The Important Shopify Updates
This week, saw the latest instalment of Shopify's biannual updates. Reading through the latest releases, we can't help but feel like a kid at Christmas, excitedly ripping open their presents at 5 am, eagerly anticipating the latest and greatest gadget! And this year's winter edition is no different.
Shopify Subscription App in Full Release
Shopify Subscriptions offers simple to use solution to allow merchants to get started with Subscriptions.
The platform has come a long way since the early days of Shopify. Ten years ago we were building a bespoke subscription apps to allow a client to sell software licenses on Shopify. Since then the marketplace and platform have matured to a level where there is many competing subscription platforms available on the Shopify app store.
Now Shopify has gone one step further by offering there own subscription app solution.
This new offering from Shopify doesn't compete with the likes of Recharge (yet). But instead offers an low cost and simple way to start offering subscriptions on your store.
2000 Product Variants (finally)
Gone are the days of finding creative solutions to overcome the limit on product variants.
Merchants have been asking for more variants for a long time, especially those with medium to large product catalogues. The previous limit of 100 variants was too easy to hit, and we've been coming up with creative solutions to overcome this for many years. This was a pain point for one of our clients, Sons of London, who sell Italian leather shoes for men in a variety of colours as well as sizes (including half sizes). Our creative solution back then was to combine the setup of each individual colour option as a separate product and display them all on one page.
But this will soon be a problem of the past.
Combined product listings
Another common request from our clients is the ability to display dynamic content across product variants. With Shopify's latest app, products and variants can all have unique descriptions, media galleries, URLs, and more.
This feature is exclusive to Shopify Plus. But don't worry. If you're not yet on Shopify Plus, speak with our team, and we can implement a custom solution just for you.
New Expanded Discounts
Shopify native discount functionality has always been fantastic as long as you were happy with their limitations. But as each year passes Shopify improves upon their native functionality. Let's look at what you can do now,
Free automatic shipping discounts was always a strange omission from the feature set, but no more. Automatic fixed amount discounts and "Buy X get Y" promotions to help increase your average order value.
And, of course, buyers will see precisely what they're paying right there in the cart.
Smarter Ai Powered Storefront Search
Now you can search for "Something warm to wear in winter" and get relevant results.
A more innovative storefront search that better understands the intent of what you're typing? That sounds fantastic. Customers can use more natural words and phrases and get relevant results. How about searching "something warm to wear in winter" and being presented with relevant results?
Even bigger product bundles
Shopify bundles was announced in the Summer Editions 2023, and it's just got a significant upgrade with support of up to 30 products within a single bundle. Not only merchants using Shopify Scripts can use the bundle offering to increase their average order value.
